Bangkok, January 2, 2025: Award-winning Gin 1689 has made its debut in Thailand through an exclusive distribution partnership with Exquisite Elixir. Known for its premium spirits, Exquisite Elixir is a leading distributor in Southeast Asia, boasting a portfolio of high-quality alcoholic beverages and world-renowned brands.
Selin Tanetvitayavet, Founder of Exquisite Elixir, remarked, “Thailand is a dynamic market and sits in the top 20 largest gin markets in the world. We work with premium brands and are proud to add Gin 1689 to our portfolio in Thailand!”
Following successful launches in markets such as the UK, Germany, Poland, Spain, Hungary, the Nordics, South Korea, and Singapore, Thailand is the latest to welcome the Amsterdam-based Gin 1689.
Alexander Janssens, founder of Gin 1689, shared his excitement, “After showcasing our Gin 1689 booth at the Bangkok Bar Show in November, we noticed significant interest in our award-winning authentic gins from both on-trade and off-trade channels. Being available now in various trade channels in Thailand is a big boost for the brand in the region!”
Thailand, particularly Bangkok, has a burgeoning craft cocktail scene, with several bars making it to the World’s Top 50 Best Bars list. BKK Social Club at the Four Seasons Hotel Bangkok at Chao Phraya River is the country’s top-ranked cocktail bar in 2024 at No. 12. Another notable entry is Bar Us at No. 41, located in Bangkok’s Phrom Phong nightlife district, known for its innovative menu featuring drinks that mimic familiar dishes like satay, ramen, and fish soup.
About Gin 1689:
Amsterdam’s Gin 1689 is based on a three-century-old gin recipe from the time of William of Orange the Third, who introduced gin to the British population, sparking the gin craze. Since its launch, Gin 1689 has garnered numerous accolades, including Gold in the premium category at the Gin Masters in London. In 2024, Gin 1689 received its first Travel Retail listing and successfully launched at Amsterdam Schiphol Airport, one of Europe’s largest airports with over 60 million annual visitors.
About Exquisite Elixir:
Exquisite Elixir is a leading spirits distributor in Southeast Asia, specializing in premium, super-premium, and handcrafted spirits. They collaborate with some of the world’s most renowned spirit brands.
